UC Santa Cruz launches Knowledge Services and Enterprise Management

From the UC Santa Cruz news release website:

A new graduate certificate program in Knowledge Services and Enterprise
Management (KSEM) offered by UCSC Extension and the Baskin School of Engineering
at UC Santa Cruz focuses on building the skills required to design and manage
technology-based enterprises. All courses in the program will be offered at
UCSC’s Silicon Valley Center, located at the NASA Ames Research Center.

The KSEM program is intended to serve working engineers, primarily in Silicon
Valley, who are looking to develop their management skills. Core courses and
selected electives will be taught by UCSC faculty.

"This program will give students the skills to address challenges faced in
high-tech enterprises that require an integrated understanding of both
technology and business to solve complex problems," said Patrick Mantey, Baskin
Professor of Computer Engineering at UCSC and the director of CITRIS@Santa Cruz.

In addition to the KSEM program, other graduate courses will also be offered
at UCSC’s Silicon Valley Center this fall, including courses leading to an M.S.
in computer engineering that were offered in previous years at the UCSC
Extension site in Cupertino.

The KSEM certificate program is designed to prepare graduates for careers in
areas such as enterprise systems design and management; portfolio management
(products and services); service management and e-business; marketing and
product positioning; global supply chain management; manufacturing and
outsourcing; and risk management.

Tim Johnson, a retired associate dean of continuing education at UCSC who has
been working on the development of the KSEM program, said he interviewed more
than a dozen executives of technology companies in the process of designing the

"We got absolute confirmation from those executives that this is exactly the
right thing to be doing in terms of training people to meet the needs of their
companies," Johnson said.

UCSC’s Baskin School of Engineering offers a related program leading to a
B.S. degree in Information Systems Management and is currently developing a
graduate program in Technology and Information Management that will lead to M.S.
and Ph.D. degrees. These programs are helping to define a new and distinct
discipline within engineering that combines information technology, systems
engineering, and technology management, Mantey said.

"By using, synthesizing, and extending ideas from traditional fields such as
computer science, economics, and business management, we can improve use of
information technology in more effective management of enterprises. More
generally, this new discipline addresses problems in the design and management
of complex systems involving people, technology, and organizations," Mantey

UCSC plans to begin offering the graduate program in Technology and
Information Management (TIM) in fall 2008. August 30, 2006