CITRIS Foundry Companies Win at 2014 UC Berkeley Startup Competition (LAUNCH)!

Chloe Alpert, Alastair Trueger, Liz Klinger & James Wang

Companies from the CITRIS Foundry were winners in the 2014 UC Berkeley Startup Competition (LAUNCH). LAUNCH is one of the foremost UC Berkeley events for university-affiliated early-stage startups with a long history dating back to 1999. This year, more than 200 companies applied with 36 companies competing in the Semi-Final found. Two Companies from The Foundry (Teaman & Company and SmartBod) competed in the Semi-Final round with Teaman & Company reaching the Finals. After pitches to a panel of judges from the venture capital community and an audience of more than 300 attendees, Teaman & Company won 1st place in the Products & Services Track for bringing the experience of purchasing bespoke jewelry online and to the world. SmartBod won the Elevator Pitch Award for developing the world’s first intelligent vibrator that uses sensors and algorithms to adapt to the user’s physiological reactions and was featured in Businessweek for their accomplishments. Congratulations to the teams!

About the teams


Teaman & Company is bringing the experience of purchasing bespoke jewelry online and to the world. The company uses 3D printing and high-touch service to offer clients artisanal pieces and unique gemstones. Teaman delivers full-size 3D printed models to customers, who can then interact with a piece before purchasing. Teaman expands economic opportunities for craft jewelers and artists, helping them bring unique designs to a global market. | @TeamanCo


SmartBod is building smart vibrators that learn from and adapt to a woman’s physiological reactions. The company is enabling intelligent quantification of intimate experiences, providing insights to promote women’s health, and utilizing machine learning and automation to create effective and highly individualized experiences for users.