As Big Data proliferates, search engines must get smarter at delivering the results you want. Harry Shum, VP for search product development at Microsoft, will describe the Bing Dialog Model, the system that drives www.bing.com. The model does more than simply navigate users to a landing page; it relies on a deep understanding of users interest to match web knowledge with the user’s intentions. Shum will demonstrate the model in action through innovative features, in particular by applying social contexts. He will also share some challenges and opportunities in building Bing as a compelling brand in consumer Internet services.
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