Three years ago, browsers started to add Do Not Track features, and users flocked to the Do Not Track approach. Business, however, was not so eager. The World Wide Web Consortium (W3C) gathered over 100 stakeholders to come to a consensus decision of what a site should do when a user asks not to be tracked. Aleecia was the initial co-chair of the effort, and remained an active participant. Later, she launched the Cookie Clearinghouse to increase user choice around third party cookies, with an open invitation to the world to join a user group or business council, and a small Advisory Board. In this talk, Aleecia will discuss how both projects evolved over time, and some of the challenges faced by both business and users in want of privacy.
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