Transformational Communications: Increasing Government Ambition in Public Engagement on Climate Change
Wed, Jun 24, 2020, 1:00 PM – 2:00 ET
Governments have failed to effectively engage people – 30 years after government committed in the Framework Convention to inform and educate their citizens, people are still disturbingly ill-informed about what is causing it, how urgent it is, and how it will impact their lives. So how do we assert people’s legal (and moral) right to know, and how can we transform our approach to engagement, overcoming polarisation, building a broad-based public mandate to support action. George will make the case that public engagement is essential for achieving our climate targets and discuss a major new international initiative to transform governments commitment to public engagement.
Speaker: George Marshall, founder of Climate Outreach
George is the founder of Climate Outreach, a non-profit based in Oxford UK that is Europe’s leading specialist in climate change communication. Their clients include the World Bank, IPCC, government around the world, and most major environmental networks. He is the author of the acclaimed Don’t Even Think About It: Why Our Brains are Wired to Ignore Climate Change and presented the opening keynote at the BECC annual conference in 2018. This will be the sixth in a webinar series for the 2020 Behavior, Energy & Climate Change Conference (BECC).