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The UC San Diego Design Lab: Human-Technology Teamwork

Don Norman, Professor Emeritus, Cognitive Science, UC San Diego

May 4, 2015
310 Sutardja Dai Hall, Banatao Auditorium UC Berkeley

Don Norman likes to explain that he was living happily in Palo Alto, retired, busy, and did not want a job. But Pradeep Khosla, the chancellor at UCSD came to his home and lured him back by giving him two goals: be important, be exciting. In this public seminar, Don will describe the origins and current status of the newly formed Design Lab with its three main themes: active learning, human-technology teamwork, and building the San Diego Design community.

Don is professor emeritus of both psychology and cognitive science. He has been a VP of Apple, executive at HP, and design professor at Northwestern and KAIST (Korea). He is co-founder of the Nielsen Norman group, an IDEO Fellow, fellow of the Design Research Society, and a member of the National Academy of Engineering. His books include Emotional Design, Living with Complexity, and most recently an expanded and revised edition of Design of Everyday Things.