Don Norman, Professor Emeritus, Cognitive Science, UC San Diego

May 4, 2015
12:00pm
310 Sutardja Dai Hall, Banatao Auditorium UC Berkeley

Don Norman likes to explain that he was living happily in Palo Alto, retired, busy, and did not want a job. But Pradeep Khosla, the chancellor at UCSD came to his home and lured him back by giving him two goals: be important, be exciting. In this public seminar, Don will describe the origins and current status of the newly formed Design Lab with its three main themes: active learning, human-technology teamwork, and building the San Diego Design community.

Don is professor emeritus of both psychology and cognitive science. He has been a VP of Apple, executive at HP, and design professor at Northwestern and KAIST (Korea). He is co-founder of the Nielsen Norman group, an IDEO Fellow, fellow of the Design Research Society, and a member of the National Academy of Engineering. His books include Emotional Design, Living with Complexity, and most recently an expanded and revised edition of Design of Everyday Things.