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Returning to BECC in 2018: Doug McKenzie Mohr, Fostering sustainable behavior: An introduction to community-based social marketing

George Marshall is an internationally known British environmentalist, writer, researcher, and specialist in climate change communications. He is the author of Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change, a critically acclaimed exploration of the underlying social and psychological obstacles to accepting climate change, and Carbon Detox, a guide to pro-environmental behaviors. His organization, the Climate Outreach and Information Network, based in Oxford, specializes in increasing public engagement, bridging divides, and reaching new audiences.

For a practical guide to starting a conversation about climate change, see George Marshall’s 20 minute video: How to Start a Conversation

BECC, October 7-10, 2018

Building Bridges

Washington, DC

The Behavior, Energy & Climate Change Conference (BECC) is the premier international conference focused on understanding human behavior and decision making and using that knowledge to accelerate the transition to a low-carbon future. Currently in its 12th year, BECC is associated with a growing set of allied conferences in Europe and Asia.

BECC draws a broad mix of attendees:

  • Researchers (e.g., economics, psychology, sociology, anthropology, management, law, humanities, and interdisciplinary)
  • Decision makers (e.g., from federal, state, and local agencies, as well as legislators, and regulators)
  • Practitioners (e.g., utilities, planners, consultants, manufacturers, designers, architects, entrepreneurs, marketers, and purchasers)
  • Influencers (e.g., community organizers, nonprofit leaders, media, religion, and entertainment professionals)

Behavioral research insights can help:

  • Find real energy savings that will benefit the economy, security, and the environment
  • Accelerate climate-friendly innovation via appealing, user-focused design, effective management, and fast social diffusion
  • Increase the benefits and decrease the costs of energy-oriented policies and programs
  • Improve the analytic models that guide our vision for the future

Call for abstracts is now closed.

Contact Cara Lee Mahany Braithwait (samb@lrca.com) with questions.

Register Here