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Jacobs Design Conversations: Elizabeth Gerber, “Understanding and Designing for Collective Innovation”

Jacobs Design Conversations: Elizabeth Gerber
12:00pm – 1:00pm

Liz Gerber, associate professor of design at Northwestern University

Location: 310, Jacobs Hall

About Jacobs Design Conversations:
Each semester, the Jacobs Institute for Design Innovation invites leading designers and makers to Berkeley to speak as part of the Jacobs Design Conversations series. Connecting diverse perspectives under one roof, Jacobs Design Conversations are spaces for dialogue on a broad spectrum of innovations and ideas. As part of this series, Elizabeth Gerber will share her insights with Berkeley’s design innovation community on Thursday, October 13. The talk will take place at Jacobs Hall, the Jacobs Institute’s hub for hands-on learning and making.

About Elizabeth Gerber:
An associate professor at Northwestern University and faculty founder of Design for America, Gerber will discuss “Understanding and Designing for Collective Innovation” at the Jacobs Institute. She says, “Technology enables new forms of organizing to harness and empower diverse ventures to start up and scale — however, without careful attention to organizational structure, technology’s rapid growth may cripple the broad engagement it was designed to support. Can we foresee a future of collective innovation in which there is broad participation from identification to ideation and ultimately implementation? This talk frames the major challenges that stand in the way of this goal. Drawing on theory from social computing and organizational theory, I outline a framework that will support collective innovation that is inclusive, collaborative, and comprehensive and highlights six challenge areas: roles, intellectual property, communication, reputation, feedback, and job design.”

About this Conversation:
This lecture-style talk is free and open to the public. While all day-of attendance and seating is first-come, first-served, if you register by Monday, October 10, you’ll have first priority for lunch on us (we’ll buy food based on registrations, so please be considerate). Registration will open one month before the talk. Register: bit.ly/2bk1MJI

If you miss advance registration, don’t worry: day-of guests are more than welcome!

Getting here: Jacobs Hall, a space for design learning and making, is located at 2530 Ridge Road, on the northeast side of the UC Berkeley campus. For information on campus shuttles and links to public transit, please visit Bear Transit.

Questions? You can reach event organizers at jacobsinstitute@berkeley.edu or 510-664-7567.

  • Refreshments:

    Lunch provided (first priority for lunch given to guests who register in advance).

  • Sponsor:

    Jacobs Institute for Design Innovation

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