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Four Mobile Machines: Combining Information Design with Persuasion Design to Change Behavior, Mar 21

All talks may be viewed on our

Webviewing at UC Davis: 1003 Kemper Hall

Webviewing at UC Merced: SE1 100

Webviewing at UC Santa Cruz: SOE E2 Building, Room 506


Mr. Marcus presents four projects that are conceptual designs for new kinds of mobile applications (smartphone and tablet with associated Web portals) that combine the theories of information design and persuasion design to change people’s behavior. The Green Machine persuades home consumers to save energy. The Health Machine persuades people to change nutrition and exercise habits to avoid obesity and diabetes. The Money Machine persuades baby boomers to improve wealth management so they spend and save appropriately. The Story Machine persuades family members to share more inter-generational stories among families that are geographically distributed, sometimes across multiple time zones and different countries and cultures. The Machines have been published worldwide since 2009. In 2011, Green, Health, and Money Machines won awards in an international competition sponsored by the International Institute for Information Design, Vienna.


Aaron Marcus is the founder/President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world’s first graphic designer to be involved full time in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone ™ at AT&T Bell Labs, programmed virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Honolulu. In the early 1980s he was a Staff Scientist at Lawrence Berkeley Laboratory in Berkeley, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense’s Advanced Research Projects Agency (DARPA). He was the keynote speaker for ACM/SIGGRAPH 1980, the organizer and chair of the opening plenary panel for ACM/SIGCHI 1999, and the closing keynote plenary speaker for UPA 2005, the Usability Professional’s Association’s annual conference