The talk describes how General Motors thinks about the longer term future and how it then applies that thinking to set research priorities and to develop future product concepts. Recent work in Urban Mobility and on Aging Drivers will be used as case studies to show the process and results of this work.
Rick Holman leads the GM Global Trends Network, a group focused on the future of the business and the world it serves. Working for major corporations Rick has held leadership positions in technology deployment, change management, organizational learning and strategy development. For the last 20 years he has been advising business leaders about the future and how to apply future thinking to innovation and strategic business decisions. Currently he leads a global cross-functional GM team that meets regularly to better understand emerging trends and their potential impact on the business.