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Digital Transformation, AI and Virtual Workforce

Digital Transformation, AI and Virtual Workforce

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Berkeley Global and the Conservatoire National des Arts et Métiers (CNAM) are thrilled to kick off a new, collaborative series of events welcoming professors and industry experts in an engaging online panel format.

Digital Transformation, AI and Virtual Workforce

COVID-19 has forced corporations globally to implement remote work and spurred a race to implement AI automation. Now that countries are slowly reopening, however, digital transformation is going to accelerate further, as organizations as well as employees recognize its many advantages.

In this unique panel event, we will bring together outstanding expert thought leaders from the US and Europe, to share their best practices on how to manage the virtual workforce into this new normal. We will discuss how organizations and employees can profit from higher work efficiency and less interpersonal conflict in virtual work environments, as well as from high cost and time efficiency for employees who don’t have to commute and organizations that don’t have to provide and maintain office space. How can organizations use the crisis to push their employees to become more familiar with technology and give themselves and their teams the opportunity to upskill and retrain? What is this future for jobs that have been the focus for automatization using AI as a Service applications? We have the ambition to share with you key insights to help you successfully manage digital transformation out of the crisis and to provoke your thoughts on how our collective, digitized future of work will look like.


This event will be delivered online via Zoom. The join link will be shared via Eventbrite two hours prior to the start of the event. Those registered for the event will receive a notification from Eventbrite when the link is available. If you do not receive the Zoom join link, please contact us via the Eventbrite app.


Friday, June 19th, 2020

09:00 – 10:15 AM Pacific Time | 18:00 – 19:15 Central European Time

Click here to confirm the corresponding time for your location.


START 09:00 AM Pacific Time / 18:00 Central European Time
10 minutes – Welcome Speeches
45 minutes – Panel Discussion with Moderator
15 minutes – Q&A with Audience
5 minutes – Final Remarks and Closing
FINISH 10:15 Pacific Time / 19:15 Central European Time



Herve Buisson

Senior Advisor – Innovation and Technologies, Veolia Water Technologies

Former Vice President Process Engineering for Veolia Water Technologies Americas, and Veolia Corporate R&D Centre General Manager, Hervé Buisson is a recognized global expert on water treatment with a specific focus on innovation, nanotechnologies, water reuse schemes. He is a frequently invited speaker in innovation forums and water technologies events, and has contributed to Technical Advisory Panels and Boards across the globe. Citizen of France, Canada, and USA, he holds a degree in Chemical Engineering from Toulouse, France, with post-graduate specializations in Biotechnology and Material Sciences from Ecole Polytechnique of Montreal and McMaster University in Hamilton, Canada.

Philippe Dume

Vice President of Operational Excellence, Trivium Packaging

Adjunct Faculty, CNAM

Philippe Dume is an adjunct faculty at CNAM in Paris lecturing on digital transformation. He is also Vice President Operational Excellence at Trivium Packaging. He was previously Senior Vice President at McKinsey leading large scale transformations and held various general director positions at Alstom, a rolling stock manufacturer and Impress, a packaging company. He has been living many years abroad in countries such as UK, USA, Russia, and Romania. He is the author of a book on managing change (“Gérer le changement avec la méthode ACE”). He holds an MBA from the London Business School and an MSc from the University of Manchester.

Jill Finlayson

Director, Women in Technology Initiative, University of California

Jill Finlayson is Director of the Women in Technology Initiative at UC, co-sponsored by CITRIS and the Berkeley Engineering at UC Berkeley, which supports research and initiatives to promote the equitable participation of women in the tech fields. Prior to Berkeley, she led mentorship and developed incubator and accelerator programs for Singularity University Ventures, whose mission is to increase the number of impact-focused tech startups. Finlayson ran the Toys category for five years at eBay and authored the book Fundraising on eBay. She managed a community of social entrepreneurs at the Skoll Foundation, led marketing at various startups, and consulted for the World Bank, Gates Foundation, and Ford Foundation. Finlayson also judges and coaches founders of global startups for several startup competitions. She has mentored for TechWomen.org for the past 9 years, also participating in delegation trips. Finlayson is a graduate of the University of California at Berkeley.

Michael Wu

Chief AI Strategist, Pros

Dr. Wu is one of the world’s premier authorities on artificial intelligence (AI), machine learning (ML), data science, and behavioral economics. He’s currently the Chief AI Strategist at PROS (NYSE: PRO), an AI-powered SaaS provider that helps companies monetize more efficiently in the digital economy. He’s been recently appointed as Senior Data Science Research Fellow at the Ecole des Ponts Business School. Prior to PROS, Michael was the Chief Scientist at Lithium for a decade, where he focuses on developing predictive and prescriptive algorithms to extract insights from social media big data. His research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&D won him the recognition as an Influential Leader by CRM Magazine along with Mark Zuckerberg, Marc Benioff, and other industry giants. Prior to industry, Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley’s Biophysics program, where he uses machine learning to model visual processing within the human brain. Michael believes in knowledge dissemination and speaks internationally at universities, conferences, and enterprises. His insights have inspired many global enterprises and are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books.


Jean-Michel Raicovitch

Professor and Chair of Marketing at Cnam and Co-President – ADETEM – French Marketing Association

Jean-Michel Raicovitch is Professor and Chair of Marketing – CNAM, Co-President of ADETEM – French Marketing Association. After a long and distinguished marketing career, including many years of management positions at Accenture and Accor, Jean-Michel Raicovitch is now fully dedicated to educating the marketers of tomorrow and his marketing non-profit association work.

Frederick T. Wehrle

Assistant Dean for Academic Design and Innovation – UC Berkeley Extension

Frederick T. Wehrle is a researcher specialized in innate human behavior and an expert in Academic Innovation and Design. At Berkeley, he is developing fully integrated trans-disciplinary study programs that allow students and lifelong learners to acquire the specific skill set they need to succeed in their careers in the upcoming 4th industrial revolution. With his team, he brings together world-leading researchers from Berkeley and industry experts from Silicon Valley who work and teach at the forefront of academic innovation. In his prior positions, he has founded the Center for Global Engagement of Planeta Education and Universities France, he directed Accreditation and International Relations at Groupe EDC and served as Academic Director at Groupe IGS. He founded the Eye-Tracking Lab of ICD International Business School and has lectured at UC Berkeley, Grupo Planeta, Groupe EDC, Groupe IGS, University of Paris 1, Toulouse Business School, Amsterdam University of Applied Sciences, and Groupe IAM.