UC Santa Cruz

UC Santa Cruz

Proximity to Silicon Valley makes UC Santa Cruz a natural place to engage the world’s industrial leaders and put new technology solutions to work. CITRIS Santa Cruz explores the design of new systems for immersive video and augmented reality, intelligent media for social good, and exploring the intersection of computing approaches from artificial intelligence, computer graphics, and software engineering with art and design. Creating new forms of interactive media with autonomous, generative, and dynamic responses to interaction has broad applications to fields from education, health, and entertainment to security and safety.

CITRIS Santa Cruz also examines the societal impact of CPS and IoT. Just as desktop computers and personal computing became commonplace decades ago, consumers are now acclimating to the idea that the objects they handle, the media they use, and the services they employ to process information are embedded with intelligence to improve everyday life.