Brand Assets

CITRIS and the Banatao Institute - Brand Assets

CITRIS brand assets are available below:

Our Name

Our name is the Center for Information Technology Research in the Interest of Society and the Banatao Institute, or CITRIS for short. We are a University of California research center located at UC Berkeley, UC Davis, UC Merced and UC Santa Cruz.


This is the primary logo for CITRIS and the Banatao Institute. It should be used in this form whenever possible.

The vertical composition should be used only when the primary logo is ill-fitted to the situation.

Download the Horizontal Logo PNG or Vertical Logo PNG.

One-color black CITRIS logo should only be used when full color impairs legibility.

Download the Horizontal Logo PNG or Vertical Logo PNG.

One-color white CITRIS logo should be used on dark and busy backgrounds.

Download the Horizontal Logo PNG or Vertical Logo PNG.

Provide plenty of space around the CITRIS logo. Give the logo the chance to breathe and not feel cluttered.


Hex: #036E9E
RBG: 0/109/157
CMYK: 91/53/18/2

Hex: #1E8CCC
RBG: 25/139/204
CMYK: 79/34/0/0


Franklin Gothic is the primary typeface. Libre Franklin is an open-source alternative if needed.

Editorial Guide

The UCOP Editorial Guide provides a framework for clear and consistent communication for our many audiences across the university.

Usage Guidelines

  • The use of our brand assets must be expressly authorized in writing.
  • Your use must not mislead audience members as to our affiliation.
  • When used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage:

Citing CITRIS and the Banatao Insititute

To cite the use of CITRIS and the Banatao Institute resources in your print, online or multimedia presentations, please use this acknowledgment statement: “This work was supported by CITRIS and the Banatao Institute at the University of California.”

If you have any questions, please email