Professor Grey Niemeyer is Co-Director of the CITRIS Social Apps Lab. He previously served on the Faculty Council for the CITRIS Data and Democracy Initiative. Born in Switzerland in 1967, Greg Niemeyer studied Classics and Photography. He started working with new media when he arrived in the Bay Area in 1992 and he received his MFA from Stanford University in New Media in 1997. At the same time, he founded the Stanford University Digital Art Center, which he directed until 2001 when he was appointed at UC Berkeley as Assistant Professor for New Media. At UC Berkeley he is involved in the development of the Center for New Media, focusing on the critical analysis of the impact of new media on human experiences.
His creative work focuses on the mediation between humans as individuals and humans as a collective through technological means and emphasizes playful responses to technology. His most recognized projects were Gravity (Cooper Union, NYC, 1997), PING (SFMOMA, 2001), Oxygen Flute with Chris Chafe (SJMA, 2002), Organum (Pacific Film Archive, 2003), Ping 2.0 (Paris, La Villette Numerique, 2004), Organum Playtest (2005), Good Morning Flowers (SFIFF 2006, Townhouse Gallery, Cairo, Egypt, 2006), and the Balance Game (Cairo 2007, London, 2007) with Joe McKay. The Black Cloud (2008) was funded by the MacArthur Foundation to provide an alternate reality game and a social network for sensing air quality and taking actions to benefit indoor air quality. The project has evolved into a startup company under the name of Aclima Inc.
A branch of the Black Cloud project is the Tomato Quintet (Machine Project, 2007, SJ01, 2010) which connects tomato ripening processes to music, music to people, and people to the ripening process.
Since 2008, Niemeyer has also developed several mobile games related to foundational human cognitive skills in collaboration with the MIND Institute at UC Davis and with the Montreal Neurological Institute.